Adobe
Adobe
Adobe
Adobe
+5,000 creative assets made
with the Adobe Express app.
+5,000 creative assets made with the Adobe Express app.
+5,000 creative assets made
with the Adobe Express app.
+5,000 creative assets made
with the Adobe Express app.
Genre
Creative
Team
Executive Creative Director: Diego Rojas
Design Director: Dimitri Mahardianto
Art Director: Dzaqwan Muhammad
Design Supervisors: Naila Haniya, Aziz Taufiq
Designers: Marco Tanuwijaya, Firaz Amaris,
Farhan Nur Fauzi, Sulthan Putra, Pepita Bella,
Handi Yahya
Project Data
2026
Global
All materials, photographs, illustrations, and elements are the property of Adobe.
Adobe Express is a platform created to make design more accessible, giving users the tools to create in a simple and intuitive way.
As Adobe Express entered the Indonesian market, D.GO STUDIO helped build a local creative foundation for the platform, translating the product into a visual language that felt relevant, familiar, and rooted in the Indonesian context.
We created 5,000+ editable, mobile-friendly assets, developed specifically for the Indonesian market. The content explored local traditions, cultural moments, geography, important dates, everyday life, and local businesses, creating a library of templates that users could immediately relate to and easily adapt.
Localization also went beyond the visual language. Every asset was developed in Bahasa Indonesia, incorporating local expressions, idioms, and ways of communicating so the experience felt genuinely Indonesian rather than simply translated.
The result was a large-scale content system designed to help Adobe Express connect with Indonesian users through their own culture, language, and everyday experiences.
By combining the design tools of a global platform with local creative insight, D.GO STUDIO helped lay the creative foundations for Adobe Express in the Indonesian market.
Genre
Creative
Team
Executive Creative Director: Diego Rojas
Design Director: Dimitri Mahardianto
Art Director: Dzaqwan Muhammad
Design Supervisors: Naila Haniya, Aziz Taufiq
Designers: Marco Tanuwijaya, Firaz Amaris,
Farhan Nur Fauzi, Sulthan Putra, Pepita Bella,
Handi Yahya
Project Data
2026
Global
All materials, photographs, illustrations, and
elements are the property of Adobe.
Adobe Express is a platform created to make design more accessible, giving users the tools to create in a simple and
intuitive way.
As Adobe Express entered the Indonesian market, D.GO STUDIO helped build a local creative foundation for the platform,
translating the product into a visual language that felt relevant, familiar, and rooted in the Indonesian context.
We created 5,000+ editable, mobile-friendly assets, developed specifically for the Indonesian market. The content explored local traditions, cultural moments, geography, important dates, everyday life, and local businesses, creating a library of templates that users could immediately relate to and easily adapt.
Localization also went beyond the visual language. Every asset was developed in Bahasa Indonesia, incorporating local expressions, idioms, and ways of communicating so the experience felt genuinely Indonesian rather than simply translated.
The result was a large-scale content system designed to help Adobe Express connect with Indonesian users through their own culture, language, and everyday experiences.
By combining the design tools of a global platform with local creative insight, D.GO STUDIO helped lay the creative foundations for Adobe Express in the Indonesian market.
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